At IMALA, diversity and strength are our ethe.
We don't live in a fictional world where everyone is unrealistically perfect. Everyone struggles, and that's okay. We are here to complement your journey to a you that you will love at the endgame, along with a generous amount of strength you will find along the way.
Our brand mission is to provide well-made, affordable and good-looking gymwear/activewear such as leggings, sports bra, sports shorts, bike shorts and more. We hope to energise and inspire people's daily choices, whether you’re breathing through a vigorous Yoga practice, dead-lifting that Xkg, flashing those boulders, pedalling/cycling/paddling long distance, or even going about your day-to-day activities.
That’s why we call our stuff the Everyday Activewear!
Is the first syllable pronounced as E or I?
If you say “eye-mah-lah”, you’re absolutely right! Here’s a quick tip, think about yourself, such as I, and yes, Mala, as in the Chinese numbing and spicy bowl of goodness. There you have it, IMALA. It means “strong-minded”, something we hope to imbue in the warriors wearing our activewear!
Our logo and its meaning
The "ring” symbolises the notions of totality, wholeness, original perfection, the infinite, eternity, timelessness, all cyclic movement.
Similar to our logo, we want people to continue moving. Even if it's not a perfect circle, we're working through the notions to find not a perfect self, but to get to the center of our being. We want to empower people to find and develop their inner strength and confidence.
Behind the scenes: The Founders
We’re four individuals with one similar goal: to marry strong modern aesthetics with quality and affordable activewear. We are: Designers, writers, marketeers, content creators, and most importantly, users of the very activewear we’re selling. We don’t believe in paying simply for the “brand”, but are a big purveyor of quality activewear at affordable price point and great customer service. Join us on this journey.