Blog

How to Iron on our Be You Patches

Iron on patches are a great way to dress up your favourite top, tote or any item of choice! Learning how to iron them... more

Be You Collection - Interlock Cotton Care Guide

We were constantly looking for everyday top options that look good, while not sacrificing comfort. We're so glad we f... more

AILA Leggings - Why we love it!

Leggings are the foundation of every workout. We know how much more pleasant it will feel if we can get both soft and... more

TRUDY Top - Why we love it!

View this post on Instagram A post shared by I M A L A (@imalaofficial)   Pro... more

How many basics should you have in your wardrobe?

Basics are like foundational skills – not at all flashy – but they're the ones you fall back on, most days. more

The sexy strappy sports bras you love and need!

We do have a penchant for sports bra with strappy backs! But, how should we decide to get the sexier looking ones or ... more