Blog

How to Iron on our Be You Patches

How to Iron on our Be You Patches

Iron on patches are a great way to dress up your favourite top, tote or any item of choice! Learning how to iron them... more

Be You Collection - Interlock Cotton Care Guide

Be You Collection - Interlock Cotton Care Guide

We were constantly looking for everyday top options that look good, while not sacrificing comfort. We're so glad we f... more

AILA Leggings - Why we love it!

AILA Leggings - Why we love it!

Leggings are the foundation of every workout. We know how much more pleasant it will feel if we can get both soft and... more

TRUDY Top - Why we love it!

TRUDY Top - Why we love it!

View this post on Instagram A post shared by I M A L A (@imalaofficial)   Pro... more

How many basics should you have in your wardrobe?

How many basics should you have in your wardrobe?

Basics are like foundational skills – not at all flashy – but they're the ones you fall back on, most days. more

The sexy strappy sports bras you love and need!

The sexy strappy sports bras you love and need!

We do have a penchant for sports bra with strappy backs! But, how should we decide to get the sexier looking ones or ... more